one thing you should bear in mind is that it is you who need to guide the web designer. It would be much better if you can draw a rough sketch of the website you want for your business.
A website should be a true replica of the business, it is designed for but you can add different features to improve its functionality and make it user friendly. For example take the flash banner advertisement. The flash advertisement should have a close button and this tab should be clearly visible to the
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